BRANDING

It’s the stories we tell

Where to start?

How to develop a brand to become known, loved, and preferred? Branding is more than a stunning logo, stellar imagery or well-designed packaging. Branding is all about creating a distinctive identity to a product or organisation and consistently translating this to memorable experiences. Truly strong brands give it a heart and soul. It is why a product or organisation exists that makes people love it, buy it and be loyal to it.
To create a strong brand I use the Golden Circle principle by Simon Sinek. This principle explains and maps out how to truly differentiate a brand from others. Are you interested in creating an unique brand experience or are you looking for advice? I kindly help you out.

01

Gathering insights

I begin every project with an in-depth research to gain crucial insights for the project to come.

03

Creating brand components

I will translate this brand strategy to tangible brand components, such as logo, colours, typography, illustrations and imagery.

02

Golden Circle Principle

With the groundwork laid out I will develop a distinctive brand strategy through the principle of Why, How, What.

04

Molding it all together

With the components in hand I mold it all together to make it fit for the right channel. To whom, where, what and how plays a big factor here.

Selection of projects

Interested in building
a strong brand together?