It’s the stories we tell
Where to start?
How to develop a brand to become known, loved, and preferred? Branding is more than a stunning logo, stellar imagery or well-designed packaging. Branding is all about creating a distinctive identity to a product or organisation and consistently translating this to memorable experiences. Truly strong brands give it a heart and soul. It is why a product or organisation exists that makes people love it, buy it and be loyal to it.
To create a strong brand I use the Golden Circle principle by Simon Sinek. This principle explains and maps out how to truly differentiate a brand from others. Are you interested in creating an unique brand experience or are you looking for advice? I kindly help you out.
I begin every project with an in-depth research to gain crucial insights for the project to come.
Creating brand components
I will translate this brand strategy to tangible brand components, such as logo, colours, typography, illustrations and imagery.
Golden Circle Principle
With the groundwork laid out I will develop a distinctive brand strategy through the principle of Why, How, What.
Molding it all together
With the components in hand I mold it all together to make it fit for the right channel. To whom, where, what and how plays a big factor here.