The “Reimagine the Artist & Artisan” project is a collaborative creation of a group of multidisciplinary artists and researchers who are inspired and concerned, nostalgic and passionate about the history, knowledge, aesthetics and possibilities of art craftsmanship and craft villages in Vietnam. This art-based research project aimed to foster learning, dialogue and collaboration among artists, artisans and the wider public. It was funded by the Prince Bernhard Culture Fund of the Netherlands.